Everyone loves the idea of "disruption" in business, but no one likes it when it happens to them.

Richie Norton
About This Quote

The idea of "disruption" is alluring. It sounds like something that would provide something different, something fresh, something new. But, no one likes to be disrupted. It’s uncomfortable. When someone comes into your life and means to disrupt what you are doing, it makes you feel vulnerable, exposed, and even threatened.

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